I help coaches get clients on autopilot with ads and automated funnels.
Speaker, business coach, ads strategist, and founder of Always a VIP. Former federal special agent who built her business on nights and weekends.


Hosts, grab whichever bio fits your show notes or program.
Stefanie Julia is a business coach, ads strategist, and the founder of Always a VIP. She helps coaches get consistent, high-ticket clients with paid ads and automated webinar and challenge funnels, so sales don't depend on posting all day. Before going full time in January 2023, Stefanie spent 13 years as a federal special agent with Homeland Security Investigations. She has run more than 100 challenges and built her first business while working full time.
Stefanie Julia is a business coach, ads strategist, and the founder of Always a VIP, where she helps coaches get consistent, high-ticket clients on autopilot. Her team builds and runs paid ads and automated webinar and challenge funnels so her clients can grow without living on social media. She also leads coaching programs for coaches who want to build that system themselves.
Stefanie's path to CEO started far from the coaching world. For 13 years she served as a federal special agent with Homeland Security Investigations. While working that demanding job, she launched Catch Flights & Fitness, a fitness coaching program for travelers, and took it to $15K in its first month. Building that business on limited time is where she created many of the frameworks she teaches today: simple offers, automated funnels, and follow-up that sells while you sleep.
In January 2023, Stefanie stepped into her business full time. She has since run more than 100 challenges and helped coaches turn launches into repeatable client attraction systems.
On stage and on podcasts, Stefanie brings high energy, real numbers, and a VIP mindset. Audiences leave knowing exactly what to build first and how to scale it.
For The 23% · The Good Enough Mompreneur · The Bigger Braver Life Show · Hey Queen, Thrive! · Shades & Layers · The Pursuit of Badasserie · Profits in Pajamas · Multi-Passionate Like a Boss · Everyday Celebrity Conference · Millionaires of Color · The High Ticket Economy Summit · Hello Seven ROI
For The 23% with Dielle Charon
Oct 2026
The Good Enough Mompreneur
Feb 2026 · Return guest
The Bigger Braver Life Show
Nov 2025

Most coaches don't have an ads problem. They have a foundation problem. In this talk, I show your audience why ads burn money without the right base and walk them through the offer, funnel, and follow-up to build first, so their first dollar on ads comes back with friends.
Posting all day is not a sales strategy. I break down how to build a webinar or challenge funnel that sells every single week, and how to get the right people into it without living on social media.
You don't have to wait until you're a million-dollar CEO to move like one. This talk shows your audience how to scale with automation and a team right after launch, so they work less, earn more, and build a business that runs without them in every seat.
I built my business while working 13 years as a federal special agent. In this talk, I share exactly how I did it on limited time and energy, and give your still-employed audience a realistic plan to grow a business around a demanding 9 to 5.
Everything you need to feature me: bios, headshots, talk topics, and recent press, all on one page. Want to schedule an interview or book me for your stage? Pick a time and let's talk.